betacup Challenge!

betacup Challenge!

In North America we consume 58 billion of these bad boys [paper coffee cups] every year. This represents 60% of the worlds total cup waste. Shockingly these cups are not being recycled and most end up in landfill.

Our friends over at betacup need your help to find a solution that eliminates paper cup consumption while creating a more convenient alternative to existing reusable coffee mugs.